What is the marketing communications mix

Assignment Help Business Law and Ethics

Reference no: EM132948826

HC2112 Service Marketing and Relationship Marketing - Holmes Institute

Purpose:
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit

Question 1 Explain how brands create value. Provide a specific and recent example of a brand that has created value effectively. Give another example of a brand that has not been successful at createing value. (Word count: 300 words)

Question 2 What is the marketing communications mix for service firms? Why is it larger for those than that for goods firms? (Word count: 200 words).

Question 3 Dicscuss about the Customer Profit Chain model below in 300 words

Question 4 Identify and explain the function of ambient conditions in the service environment. Support your answer by providing specific examples. (Word count: 200 words)

Question 5 Discsuss about the benefits of customer satisfaction and service quality in 200 words . Give examples in support of your answer.

Question 6 ‘The art of being a tourist is to go some place where you don't know the script'. Discuss this statement and describe the characteristics of the market segment involved. (Word count: 200 words)

Attachment:- Service Marketing and Relationship Marketing.rar

Reference no: EM132948826

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