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What is the market share variance

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Question - AFA Co is a company which operates in the Middle East. AFA Co budgeted to sell 50,000 units of a new product during the year. The budgeted price was BHD 8 and the variable cost BHD 4 per unit. Actual sales during the year were 35,000 units and variable costs of sales were BHD 140,000. Sales revenue was only BHD 9 per unit. It is realised that the budgeted sales units were too optimistic, and 40,000 units would be much realistic.

Required -

1. What is the market size variance?

2. What is the market share variance?

Reference no: EM133104911

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