What is the market segment of your product

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Question 1: What is the market segment of your product? Who are the main customers?

Question 2: For the marketing of this product, outline the product, the price, the distribution and the promotion used by the company.

Question 3: What approach has the company used for this product - demographic, geography, psychographic or behaviour or a mix?

Question 4: Evaluate and describe how the product is being marketed. Is the price appropriate, could promotion be improved, is it being distributed effectively?

Question 5: Are there any recommendations you would make to improve the marketing of this product?

 

Reference no: EM133313024

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