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What is the market segment

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Reference no: EM132819448

Take any simple household product or service and think of how you would modify it as a new product. 

You are making a report to your management as to how you will determine VOC for the new product.

Determine VOC

  • What is the market segment?
  • Based on the target market, how would you determine VOC?
  • What techniques would you use and how would you use them?
  • Which techniques would be inappropriate and why?

Reference no: EM132819448

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