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Assignment:
What is the Market Concentration % of The Molson Coors Company?
a. Show the numbers you used to calculate this (the sale of the top 3 companies and the total industry sales). Is this high, medium or low? Show the numbers how to calculated this.
b. Is this a good or bad thing for your company? Why? Does this present an opportunity or threat for your company or doesn't really matter? Why? Explain in 3 or 4 sentences.
Be sure to provide links to sources and references.
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