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Questions: The aim of this assignment is to provide students the opportunity to perform a thorough case analysis. Working with your group, students will be assigned a company by the professor for analysis. The case analysis should include the following elements: Title Page Executive Summary Background
• Introduce the company and provide the reader with background information about the company. Situation Analysis
• The Environment - PESTLE Analysis
1. Political environment 2. Economic environment 3. Social environment 4. Technological environment 5. Legal/Regulatory environment 6. Environmental environment
• The Industry - Porter's Five Forces Analysis 1. Bargaining power of suppliers 2. Threat of new entrant 3. Rivalry among existing competitors 4. Bargaining power of competitors 5. Threat of substitutes
• The Firm 1. What is the mission and vision of the firm? 2. What are the strengths of the firm? 3. What is the firm's financial condition? 4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)? 5. What is the management philosophy? 6. What does the organizational structure tell you about how decisions are made?
• The Product 1. What good and/or service does the organization offer? 2. What consumer need does the product solve?
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