What is the major task of promotion

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Reference no: EM131303886

1. What does integrated marketing communications mean?

2. What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.

3. What is communication? Describe the communication process. Is it possible to communicate without using all the elements in the communication process? If so, which ones can be omitted?

Reference no: EM131303886

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