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Topic: Read "5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020" in the link.
Questions: You MUST address the following four questions in your discussion(700 w)
1. Why did you select this article?
2. What is the major focus of the article? What trend or issue is being discussed?
3. How does this article relates to this course?
4. How do you evaluate this article? (Is it relevant, agreement or disagreement with authors point of view etc.)
With stiff competition in the marketplace, what are your suggestions to encourage marketers to implement privacy guidelines while remaining competitive?
The Assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit.
Explain Amazon, Internet Marketing and Need Recognition and What are ways that Internet marketers are attempting to trigger consumers
from the start of this course you have accessed the interactive marketing plan tool and used the step-by-step guide to
Research your favorite brand. Act as the brand manager and provide an original, substantive post on the brand. Discuss the following points by using specific information and examples when possible:
How to get consumers to purchase shoes online, such as, Zappo's or to get consumers to get a non-bank credit card, such as, the Apple Credit Card.
Determine how you would segment the market to conduct research for the health care product or service you found. Explain your rationale.
Marketing research for wishbone, the world's smallest smart thermometer
Most businesses have a web presence. In the B2B scenario, is the website all that is needed to make a sale? Why? Discuss the purpose of the website?
A product or service that might be considered a blue ocean move and why, A description of blue ocean strategy and its importance
What is the demographic target market definition for The Hobbit's Choice Restaurant?- What is the restaurant spending behavior target market definition for The Hobbit's Choice Restaurant?
Determine whats inhibiting these key stakeholders and design a marketing plan to get them on board.
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