What is the major brand elements

Assignment Help Management Theories

Reference no: EM131804808

Question: The company is General Motors (GM)

a. Who is one major competitor to your company?

b. What is one of the major brand elements used by that company or one of its major brands (logo, colors, symbols, message/tagline)? Describe how the company or brand uses this element.

Recommendations and Sources:

a. What is one new promotion the compaony or one of its brands can do to increase awareness or generate sales?

b. What is one change the company or one of its brands can make to its visual assets (logo, symbol, colors, images)?

Reference no: EM131804808

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