What is the main thrust of crm systems in contributing to

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What is the main thrust of CRM systems in contributing to operational excellence?

Companies with effective customer relationship management systems realize many benefits, including increased customer satisfaction, reduced direct-marketing costs, more effective marketing, and lower costs for customer acquisition and retention. Information form CRM systems increases sales revenue by identifying the most profitable customers and segments for focused marketing and cross-selling.

Reference no: EM13383249

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