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What is the main messages- be thorough and professional

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Reference no: EM133720275

Problem: Social Marketing Approach to Planned Social Change Article Review

The intention is to develop critical thinking by looking into the two sides of an issue in Non-Profit Marketing. So, you will have to search on your own for an additional source to cite. Answer the following questions:

1) What is (or are) the main message(s)? Be thorough and professional.

2) How does he/she/they support his/her/their arguments?

a) Pinpoint facts, stats, references, cite, if possible

3) What are the opposing views?

a) Cite and analyze

4) What are your views on the matter?

a) Balance the two positions.
b) In your own words, discuss the applicability of the piece.

Article: Social Marketing: An Approach to Planned Social Change by Philip Kotler and Gerald Zaltman.

Reference no: EM133720275

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