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What is the main idea of born global concept

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Reference no: EM132571195

-What is the main idea of "Born Global" concept? As many other exporting companies what phases would you design for your own export development. Write broadly.

-Suppose you are a marketing manager in MNC and you are thinking to promote your product in a foreign market. What influential factors of consumer behavior you need to consider? Explain.

Reference no: EM132571195

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