Reference no: EM133200838
What is the main goal of Starbucks?
By the end of December, how many new Starbucks will be opened?
What inspired Starbuck to change?
What is the Euro value of the Starbucks, what are its sales and profits?
Since 1 Euro is equal to $1.40 Can., express the above values in Canadian dollars.
Why did Mark McKeon not find the switch difficult from fashion to coffee? Where did he see a difference?
What is Mckeon international model of development?
How is it different from McDonald and from the gap?
What were the two reasons for Starbucks choosing Switzerland as their first real European target?
Which countries are they next European target and why?
Why will Italy be difficult and what makes them think that they can succeed?
How will Starbucks deal with cultural differences, especially regarding smoking and alcohol?
Explain the last quote by McKeon.