What is the ltv of the promotion

Reference no: EM133615027

Suppose a skin-care company decides to offer online buyers a coupon code for 10% off the price of its $20 conditioner. • 2000 new customers take advantage of the offer. • Of those 2000, it turns out half of them buy the conditioner just once, 30% purchase it twice, and 20% purchase it ten times. • The margin on the skin conditioner product is 35%. • What is the LTV of the promotion?

Reference no: EM133615027

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