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What is the loyalty program

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Reference no: EM133075578

In this discussion, pick a loyalty program that you are either part of, or research one you believe is interesting. 

1. What is the loyalty program?

2. From a consumer perspective, why do you believe that loyalty program is a marketing advantage for the company?

3. What is one unique thing you would recommend that loyalty program add to make it better?

Reference no: EM133075578

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