What is the long tail theory

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Reference no: EM13726467

Read the following selection from 'The Long Tail' by Chris Anderson and watch the author briefly discuss the theory. In a 3-4 page paper (excluding title and reference pages), discuss the following:

1. What is The Long Tail theory?

2. Analyze at least two examples of companies using The Long Tail methods discussed in the reading.

3. What is Pareto's 80/20 Rule and how does it apply to The Long Tail theory?

4. Compare the Three Rules and cite examples from the reading to illustrate each Rule.

Reference no: EM13726467

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