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What is the long tail

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Reference no: EM133107134

Question 1. What is the long tail? How does the long tail change retail economics? How does it influence shoppers' choice of where to look for products? What firms, other than Amazon, are taking advantage of the long tail in their industries?

Question 2. How successful have Kindle e-book readers been? How about Fire tablet, Fire TV, and Echo? What barriers does the firm face in competing? What advantages does Amazon have?

Based on Chapter 7 in textbook

Reference no: EM133107134

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