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What is the logic behind blue ocean strategy

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Reference no: EM132326258

According to Kim and Mauborgne, what is the logic behind blue ocean strategy, and why is it counter-intuitive? Provide an example.

Reference no: EM132326258

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What is the logic behind blue ocean strategy : According to Kim and Mauborgne, what is the logic behind blue ocean strategy, and why is it counter-intuitive? Provide an example.
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