What is the lift required to break even on an email offer

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Suppose you have a customer base of 150,000 and 4% of that base responds to email offers. If the cost of making an offer is $12, and the benefit of every accepted offer is $80 what is the lift required to break even on an email offer?

Reference no: EM131367275

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What is the lift required to break even on an email offer : Suppose you have a customer base of 150,000 and 4% of that base responds to email offers. If the cost of making an offer is $12, and the benefit of every accepted offer is $80 what is the lift required to break even on an email offer?

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