Reference no: EM133041227

1. You can choose a country of your choice and research as much details about their culture as possible, don't forget to include visuals.

a. What country?

b. What is the language and culture Idioms?

c. Describe their customs and traditions?

d. What re the important values of this culture?

e. Summary: What do you think would be some expectations for anyone doing sales presentations in this country?

f. Notes and references:

2. Read Chapter 5 case scenario : P&G, Unilever, Panasonic: The $2-a-Day Initiative

a. What methods for entering foreign markets did P&;G and Unilever use for reaching the $2-aday consumer, and how did they do so?

b. Discuss P&G's global marketing mix. What type(s) of product and promotion strategies has it used? What about distribution and price?

c. Discuss some features of promotion that many companies are using to market to the $2-a-day consumer.

3. Global Marketing: Find a company that has gone global. Research details of a multinational company.

a. Copy the Organization website link here:

b. Who is the organization?

c. What is the product or service? Are there any changes in the product or services in the various locations?

d. What are some of the External Environment Factors Facing this global Market?

Example: Culture? Natural resources? Economic & Technological Development? Political Structure? Demographic Makeup?

e. What is the economic development of the majority of the countries your company is present in? Developed or less developed Country?

f. How is this company using Social Media to reach their global Marketing?

g. Provide a sample of the global advertising for this company, provide a picture or a video.

4. For the following reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase.

a. What product did you purchase?

b. Need of Recognition : Need or want, how did you assess the need?

c. Information Search : What is the extent of your search for product information? Did you ask friends, family, reviews? Online research?

d. Evaluation of Alternatives : Which other alternatives did you consider (other brands)?

e. Purchase : Did you make the purchase immediately or did you take time to make a final decision? Where was the purchase made, in store or online? Was the product available immediately or did you have to wait for your purchase to arrive?

f. Post Purchase Behavior : Discuss any generated cognitive dissonance by this purchase. What was done to address the situation. What role, if any, did marketing play in minimizing cognitive dissonance?