Reference no: EM132708454

The lakers have decided to sell a collectible black jersey. They anticipate that this will be a hot item and only intend to sell this particular jersey once. They sell all jerseys regardless of type for 65$ each. Every jersey costs the lakers 41$ to produce. Because the lakers want the jersey to be a collectors item, they will store any leftover jersey at the team facility to potentially distribute internally; there will be no clearance sale. In fact they believe that a very limited supply of these iconic jerseys could benefit their brand overall through the hype and that one out of three customers who find the collectible jersey out of stock will simply buy another regularly available jersey instead. What is the lakers resulting target service level ( indifference level) for these iconic jerseys?