What is the key problem or challenge for L Brands

Reference no: EM133622458

Question

What is the key problem or challenge for L Brands? What has led to the growing discontent between consumer preferences and Victoria's Secret brand? What are the challenges that Victoria's Secret will face in rebuilding/repositioning its brand image in order to gain a substantial competitive advantage in the market? What corporate-level decision should L Brands consider at this point to help save Victoria's Secret? Can it even afford to rehabilitate the Victoria's Secret brand image in the current environment? Support your recommendations.

Reference no: EM133622458

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