What is the key marketing objective at stage of life cycle

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Problem: You have just been appointed as the Marketing Manager for a brand in a mature fast moving consumer goods (FMCG) market. What are the characteristics of a mature market, what is the key marketing objective at this stage of the product life cycle, and, after clearly stating the brand you are managing, draw on real-life examples and discuss at least three strategic options you recommend?

 

Reference no: EM133542253

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