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What is the internet infrastructure stack

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Assignment:

1. What do you believe are reasons for the highly visible failures of some of the early Internet enterprises? Do you see any parallels in more recent years? Are there any currently popular Internet sites that you think may not be sustainable? Is there an imbalance in market valuations and profitability?

2. The Internet marketing paradigm includes both marketing inputs and marketing actions. Discuss the major components of both the inputs and the actions and why it is necessary for them to work together.

3. What is the Internet infrastructure stack? What is the relevance of this technological concept to marketers? What is the significance of cloud computing in relationship to the Internet infrastructure? Who is the leader in cloud computing for third parties by revenue, Cisco, IBM, Google, or Amazon?

4. Select an industry that is currently in the news (e.g., automotive), or a specific company in the news (e.g., Tesla), or even better a specific product model that has been in the news (e.g., the Tesla Model S) and identify elements of its value chain. Where can information be used to decrease costs and increase customer satisfaction?

Reference:

Roberts, M. L., Zahay, D. L. (2013). Internet marketing: Integrating Online and Offline Strategies. South-Western Cengage Learning.

Reference no: EM133230894

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