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ABC Company is an international firm producing chocolate that is highly desirable by Egyptian customers which made it gain high profitability. After 5 years XYZ Company entered the market producing a new kind of chocolate with better taste and at the same price of Company ABC which made it a strong competitor.
a) What was the strategy used by ABC Company when it first entered the Egyptian Market? Explain your answer.
b) What is the pressure(s) faced by ABC Company when XYZ Company entered the Egyptian Market? Explain your answer.
c) What is the international strategy that should be adopted by Company ABC to maintain its market share? Explain your answer.
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