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Question 1. What is the international monetary system? What was Bretton Woods and why did it collapse? What is the current system of exchange rates?
Question 2. What is the IMF, and what role does it play? What are two criticisms of the IMF and two of its opportunities for the future? What is the World Bank and what role does it play? What are two criticisms of the World Bank and two of its opportunities for the future?
Question 3. Describe a spot rate and a forward rate. What are the main differences between a forward contract and a futures contract?
Question 4. What is a capital market? What is an international capital market? What is the role of bond and equity markets?
You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. Provide the following marketing strategy information: Discuss the marketing research tools that you used in your marketin..
Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. Give your opinion on what a business needs to know abo..
Post your thoughts and then check back to see how our service unfolds! Please consider reading the ideas of other students and, if appropriate, let them know that you like the ideas by rating them on a 1-5 scale.
The focus of this chapter has mainly been the influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.
What type of adjustments must advertising agencies make as more companies want "one sight, one sound, one sell" campaigns? Use examples if possible.
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation
What are the firm's major products or services? What is firm's commitment towards economic objectives? What is firm's attitude/orientation towards employees?
Use the library, Internet, and all available resources to research writing tips and format guidelines for business communication of this purpose. Be sure to use proper grammar, spelling, punctuation, and signatures.
What is their value proposition? What evidence do they have of product/market fit? How will they make money? What is their competitive advantage?
Explain Tracking Auctions and explain the advice you would provide to Fred in terms of what he can do to meet both of these objectives
What are consumption communities? Give three examples of consumption communities. How would you define a consumer?
What type of role does coca cola play in consumer's life (convenience, shopping, specialty, and / unsought) and rationale?
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