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In application of the concepts learned in this course, you will now compile a strategic marketing plan for a new start-up business that works in the business-to-business (B2B) sector. Your primary customer needs to be another business. For your start-up, think about a business that you would hypothetically like to start someday.
Distribution
Question 1: What is the intended distribution strategy?
Question 2: What is the rationale for using this distribution strategy, both from an organizational standpoint and a customer standpoint?
Question 3: What are the trends' projections that will affect future distribution?
Pricing
Question 4: What is the pricing strategy?
Question 5: How would you utilize Internet marketing and e-commerce to sell your products?
Question 6: What is the rationale for this pricing strategy, with a focus on the customer?
What is marketing and how does it differ from sales, advertising, and promotion? What is Marketing Management and what do product managers and marketing managers do?
Determine the business structure that would be the best choice for your venture - Create an outline of the stages in the entrepreneurial process that you would need to follow when starting this business. Determine the resources and tools you would..
HSBC Bank of Australia
Choose a global company and describe its target market. Provide a rationale for the response.Justify the different positioning strategies presented.
Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face
Basic focus is always on information technology like how they improved by using it, how they used it, what threats and advantages they have regarding this technology
Do middlemen (retailers and distributors) increase the price of products that we purchase? Would products be less expensive if producers sold their products.
1. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry. 2. Which of the following is the best example of a new-to-the-world product?
Pick an international ad (provide the link) and based on global marketing lecture and text material tell me why it could or could not be standardized to the US market.
You are the vice president of sales for a $30 million manufacturer of home building materials. The company employs 50 salespeople around the country to market the company's products to hardware stores and major building contractors.
Macro-environment: Political trends - laws, regulations, stability, government interventions, barriers to entry/exit etc.. Write the core concept of competitor - xiaomi phone (http://www.mi.com/sg/)
With the 7 pillars of integrated marketing communications in mind, which would be the most damaged?
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