What is the intelligibility criterion

Assignment Help Marketing Research
Reference no: EM131485697

By signing/electronically signing my name at the top of this exam, I am stating that I did not receive any assistance from another individual, whether in this class or not, to complete this exam. Evidence of working with another individual on this exam will result in a zero for, not only this exam, but for the semester.

You may use your textbook, class notes, or the Internet, but NOT another individual on the Internet. Cite your source for each answerif not from the text or class notes.

You may hand-write or type. If handwritten, your answers MUST BE legible to me or risk not being graded. If I cannot read the response, or if the meaning of the answer is unclear, the answer will be marked wrong.

Please write your answer clearly so there is no question about the nature of your answer. Pts. will be deducted for both errors or omission and commission.

1. The domain of observables is best defined as__________, and its importance in determining the dimensionality of the construct is:.

2. In your research your team is measuring both objects and constructs; please list at least three objects and three constructs. Briefly discuss the concrete and abstract properties of each.

3. What is the intelligibility criterion and what is its significance in data gathering?

4. Define and discuss the each type of validity as discussed in class (text gives four, we discussed five); define and discuss reliability. Discuss what each is, its importance in collection of accurate data, and what you as a researcher must do to ensure the highest reliability of your measurement instrument. Last, how is reliability assessed?

5. Construct operationalization is __________; its importance in the measurement process is:

6. A number of teams erroneously defined the term scale descriptors in presentations over Pt. 3. What is a scale descriptor, what does it mean that as researchers you must consider the appropriateness of scale descriptors, and what is the criterion of the discriminatory power of scale descriptors? Give at least two specific examples from your team's research.

7. What is a micro-survey; what are some of the benefits and some of the advantages of the use of micro-surveys?

8. What is an attitude? What are the three components of an attitude? What are at least two of the attitudes that your team is measuring in your research, and which component(s) of the attitude will be measured?

9. Compare and contrast the trilogy and affect global approaches for explaining attitudes.

10. What is construct development error, what will be the result of the presence of this error in research, how can you control for this error, and what happens if it is not controlled?

Reference no: EM131485697

Questions Cloud

What is concentration of io3- at equilibrium : A solution has an original concentration of .015 M Cu2+ and .025M IO3-. At equilibrium, the concentration of cu2+ is found to be .012M.
Select an article from a popular press newspaper : Select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., BusinessWeek) .
Write a brief explanation of the effect of the determinant : Interpreting Locate an article in your newspaper illustrating at least one determinant of demand.
Problem regarding the combustion reaction : The temperature of 500.0 g of water contained in a calorimeter increased from 20.0 °C to 50.0 °C when 5.00 g of fuel was burned to completion.
What is the intelligibility criterion : What is the intelligibility criterion and what is its significance in data gathering? Define and discuss the each type of validity .
Describe the determinants of market demand : Describing Using a graphic organizer similar to the one below, describe the determinants of market demand.
Given the following balanced equation : Given the following BALANCED equation: 2CO + 2NO --> N2 + 2CO2
Every marketing decision is affected by and has an effect on : When a customer purchases a DVD at a Best Buy Electronics store, three of the following information flows are started. Which one is notstarted?
Differentiate change in quantity demanded and in demand : Explaining What is the difference between a change in quantity demanded and a change in demand?

Reviews

Write a Review

Marketing Research Questions & Answers

  What quantities of h and w will maximize profits

An appliance manufacturer produces two models of microwave ovens: H and W. Both models require fabrication and assembly work;

  Write the first section of the marketing plan

create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This ..

  Explain how these core competencies dovetail

For the company you have chosen(Under Armour), write a short paper that identifies and analyzes at least four, but no more than eight, strengths and weaknesses. Then, assess opportunities, threats, and ethical issues that may affect new business ac..

  Discuss the pros and cons of open innovation

Discuss the pros and cons of open innovation. What major differences would you expect to find in the management approaches used for breakthrough innovation projects.

  Prepare a memo of detailing your progress

visit their profile and see what the other person has to offer. Leave a professional comment about them. If a person is a real estate agent, then say something like, "Jim, thank you for accepting invitation. I like how you are promoting a house on..

  Discuss two internal sources and two external sources

The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change. Discuss two internal sources and two external sources that will create strategic change with..

  How much the athlete is being paid to endorse the product

Product the athlete is endorsing. Ways in which the athlete is endorsing the product.

  Can you think of a mass-marketed product

Do you think consumers should be alarmed? In your opinion, do the potential benefits of these databases exceed the potential downside?

  How can corporate brands be globally relevant while locally

How Can Corporate Brands Be Globally Relevant While Locally Applicable?

  Research the acceptability of low temperature detergents

What are the main difficulties in designing a research programme for the European detergent market?- How would you research the acceptability of low-temperature detergents?

  What are the key market-strategy changes heinz

According to Professor Sheth, there are several key characteristics of emerging markets that are different from traditional industrialized markets, which require marketers to rethink core marketing assumptions. Discuss and evaluate the suggested m..

  Develop a positioning statement for chocoholic tours

MKTG1053 Service Quality What type of customers make up the market in which Chocoholic Tour operates - identify Chocoholic Tour's key market/customer segments and develop a positioning statement for Chocoholic Tours

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd