Reference no: EM132833637

BUSINESS COMMUNICATIONS IS THE SUBJECT!!! Read the following message to be sent by a sales manager to the members of his sales team.

Okay, everybody. I know it has been a tough time lately since the company numbers have not improved. All your sales numbers are lower than last year, plus the executive team has mandated that we increase the sales targets this quarter to make up for the poor numbers you brought in last quarter. It has been hard for everyone, especially the managers, because we are the ones who have to explain why your sales numbers are so low.

I have heard the conversations behind my back about how I am working you too hard, and how unfair it is that your sales targets keep changing. Well, guess what? Too bad! All the whining needs to stop, and you have to get out there and work. I know all of you have been in sales a long time, so I am sure if you just try a little bit harder, the numbers will improve.

If you need additional help in the field, let me know. I am busy with my own duties, but if you cannot handle it by yourself, I guess I can try to help you.

What is the initial impression of the email?

Is this an effective message? Explain

How would you feel if you received this email as a sales person on the team?

What would the impression be of the manager after you received this message as currently written?

Using the CBO approach, what are three specific changes you would make to this message to make it more effective? Consider the tone, audience, and purpose of the message.