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Question: What is the Industry Life Cycle for Levis Strauss?
Notes to help answer the question: It's generally believed that fashion trends operate within a 20 year cycle . However, the rise of social media has shorten the life cycle span. Technological advancements in manufacturing have also increased the speed to market, thus decreasing the cycle time. The key for fashion brands is have a pulse on the current trends and ensure they are always evolving their designs. It is also important to engage in grassroots marketing because of how fickle the industry is.
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