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1.When is adaptation applicable in international marketing? Provide an example. Might adaptation result in diminishing returns? Why or why not?
2.What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?
Explain Marketing and discuss the plan to decide what steps need to be taken
You are required to write an e-business plan for an e-commerce site and specify the necessary system requirements to develop it.
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This Integration Paper directs you to reflect back over the entire module content and prepare your paper, which synthesises your learning for the whole 8-week period. Do not just rehash the textbook (Baines, P., Fill, C. & Page, K. (2011) Marke..
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