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What is the importance of marketing in a global economy

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Reference no: EM132421345

Global Economy in Airbnb Country Assignment

Airbnb is a company that has made a successful transition in becoming a global presence in another country.

Answer the following questions:

Question 1: What type of business are they? What product do they sell?

Question 2: What is the importance of marketing in a global economy?

Question 3: Did the product have universal demand?

Question 4: Were there any obstacles while entering another country? What were they?

Question 5: How did they create a global brand?

Question 6: Did the company have to make any modifications to their product? How?

Question 7: What is importance of market research?

Question 8: What was the benefit for the company to become a global business?

Reference no: EM132421345

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