What is the importance of customer care

Assignment Help Other Subject

Reference no: EM132646

QUESTION 1

The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar

(a) Why marketing mix is so important for small businesses as well as huge multinationals in the service industry?

(b) Price is a sensitive issue unless the market demand is very high for the product or service. Elaborate on the key pricing strategies of marketing

QUESTION 2

When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer will be satisfied, and there will be no complaints.

(a) How should a business deal with customer complaints?

(b) Customer care is at the heart of any successful service organization. What is the importance of customer care?

QUESTION 3

Integrated Marketing Communications is a term used to describe a holistic approach to marketing. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels

(a) Explain fully the reasons for the growing importance of Integrated Marketing Communication

QUESTION 4

Whether in the workplace or on the football field, or even amongst members of a community, effective teamwork can produce incredible results

(a) An effective team leader needs different characteristics to promote high level of morale and make employees feel supported and valued. Discuss the different characteristics that a team leader needs

(b) The importance of teamwork is presented in every seminar you attend or business book you read. What is the importance of teamwork to employees and service companies?

Reference no: EM132646

Questions Cloud

Why professionalism of procurement officers is essential : Why professionalism of procurement officers is essential.

Business law and tax using proper writing mechanics : Write down clearly and concisely about business law and tax using proper writing mechanics

Explain financial reporting : Could this lack of clarity in its financial reporting serve as a red flag in alerting you to the possibility of fraud at Enron?

Discuss the key activities undertaken at dissimilar phases : Discuss the key activities undertaken at dissimilar phases.

What is the importance of customer care : Customer care is at the heart of any successful service organization. What is the importance of customer care? Integrated Marketing Communications is a term used to describe a holistic approach to marketing. It aims to ensure consistency of mess..

Explain selling and administrative expenses budget : Selling and administrative expenses budget

Illustrate three long term external sources of finance : Illustrate three long term external sources of finance.

Determine the operating income for the olive oil : Determine the operating income for the Olive Oil Div'n using a transfer price of $4.

The approach you will take for conducting this survey : Define the term job analysis Briefly explain the stages involved in carrying a job analysis

User Account

All Pages