What is the importance of alignment of marketing strategy

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What is the importance of the alignment of the marketing strategy with the corporate strategy? Is it possible to have one global marketing strategy such as a standardized marketing mix, or must the marketing strategy be adapted for each individual market? How might organizations determine the best marketing mix and ensure that the marketing mix supports the overall global corporate strategy?

Reference no: EM131181815

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What is the importance of alignment of marketing strategy : What is the importance of the alignment of the marketing strategy with the corporate strategy? Is it possible to have one global marketing strategy such as a standardized marketing mix, or must the marketing strategy be adapted for each individual ma..

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