What is the implication of consumer empowerment

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1. Think of one example in the rideshare industry (Uber and Lyft) that shows the effect of consumer empowerment in today's marketing practice. What is the implication of consumer empowerment on the design of loyalty programs?

2. Lying on a resume

If a manager or leader engages in acts that are unethical, but not illegal, are there negative consequences that can result from the behavior? What example does Senior Vice President who "misrepresented" her educational accomplishments on her resume set for her subordinates? What message does it send to the rest of the organization if she is permitted to retain her position?

Reference no: EM132297390

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