What is the impact of food packaging on the purchase

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Reference no: EM131668040

Business Research Proposal Assignment - Food Packaging Influence on Purchasing Power of Consumer

Project Objectives: Following are the objectives of the study;

  • To evaluate the impact of food packaging on the consumer opinion and buying behavior
  • To fill the gaps in existing literature by analyzing the impact of food packaging on customer buying behavior, and
  • To provide recommendations to the managers and owners of different companies in food industry

Research Questions: The research seeks to answer following primary and secondary questions by using detailed methodology;

Primary Questions:

  • Q. What is the impact of food packaging on the purchase power of customers?

Secondary Questions:

  • Q. Does Packaging color impact the purchasing behavior of customers?
  • Q. Does product labeling effect the purchasing behavior of customers?
  • Q. Does quality of product wrapping material influence buying power of customers?
  • Q. Does the print on packaging impact the buyers buying power?
  • Q. Will the data indent on packaging effect buyers buying behavior?
  • Q. Does packaging impact post consumption behavior of customer (loyalty & satisfaction?

Focus on the selected area to make it better within the following section only as below:

6. Research Design and Methodology

- Qualitative research: (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)

- Quantitative research: (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

7. Research Limitations

8. Time Schedule (Research plan)

Assignment Requirements -

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review

5. Research Questions/Hypothesis

6. Research Design and Methodology

7. Research Limitations

8. Time Schedule (Research plan)

9. Conclusion

10. Reference List

11. Appendix

NOTE: Students are not with requirements to collect and analyse data.

Attachment:- Assignment Files.rar

Reference no: EM131668040

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Reviews

len1668040

10/3/2017 8:33:24 AM

I have spoken to my lecturer today to get more clarification. He have given some few days extension. He have send feedback to change the research and methodology session part ago as below: “What is design FOR YOUR PAPER and why? What is type of research and why? What is your sample (if you do sampling) and why? What is the method of data collection and why? Need to explain. More detail please. We spoke about it already, right? How are you going to collect the data? What is the method of collection and why?

len1668040

10/3/2017 8:33:19 AM

What is the sampling method FOR YOUR PAPER? (surveys, focus groups, data bases, or interviews?) There are other sampling methods and you need choose the right one. May also be just the secondary data. You need to explain this in MORE detail and explain why, supporting it with reference to the text book. You need more detail in other words. DATA ANALYSIS - How are data going to be analysed? What methods of analysis (For example, regression, correlation, other statistical methods. Or qualitative methods – which is content analysis) Remember: that should be dependent on research design you select and explain why you select it. There are exploratory, descriptive, and causal research designs.

len1668040

10/3/2017 8:33:12 AM

What you have is not enough. More detail please. We spoke about it during the initial proposal”. He mentioned that Scope, Method, Analysis and Ethics have to be removed. It should have follow the Structure of the assignment 2 for Research Design and Methodology either the Qualitative or Quantitative research approached: Research Design and Methodology and Qualitative research (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications) Quantitative research (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

len1668040

10/3/2017 8:33:07 AM

The research on what steps are apply: Either Qualitative or Quantitative is chosen. He mention my research seems to be qualitative approached. What data collection are done and approached. The process how bivariate process and then multivariate if quantitative are chosen. Approaches to Reliability, Validity or Trusworthiness of the research data. Reliability of the research: A measurement of the instrument research maybe valid or reliable or not and whether the assessment tool produces stable and consistent results. Types of reliability such as stability via test-retest method , internal reliability via split half method or inter observer consistency.

len1668040

10/3/2017 8:33:00 AM

Sampling techniques such as theorical sampling or probability sample and sample size of the research: Validity: Face validity, Concurrent Validity, Predictive Validity, Construct Validity or Convergence validity of the research. Hi there, Yup. I need you to admend and correct the assignment. section6: reseach and methology, section 7: Research limitations and and section 8 : time schedule have to be redo. The assignment that I sent to you is not completed. The section for Research Design & Methodology and Research plan is not acceptable.

len1668040

10/3/2017 8:32:53 AM

The section must be to be written with point given as below: The research on what steps are apply: Either Qualitative or Quantitative is chosen. He mention my research seems to be qualitative approached. What data collection are done and approached. Bivariate or Urivariate The process how bivariate process and then multivariate if quantitative are chosen. Approaches to Reliability, Validity or Trusworthiness of the research data. Reliability of the research: A measurement of the instrument research maybe valid or reliable or not and whether the assessment tool produces stable and consistent results. Types of reliability such as stability via test-retest method , internal reliability via split half method or inter observer consistency. Sampling techniques such as theorical sampling or probability sample and sample size of the research: Validity: Face validity, Concurrent Validity, Predictive Validity, Construct Validity or Convergence validity of the research.

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