What is the ideal target market

Reference no: EM132368281 , Length: word count:750

Assignment -

Let's narrow the segment by focusing on a narrower field such as Indestructible Dog Toys. As with most competitive challenges, you start by identifying potential competitors to any given company. For this exercise, let's select "West Paw, Inc" as one of the many companies with products in this market.

Begin by identifying two of West Paw's largest competitors:

What is the ideal target market (selecting dog owners is not sufficient - apply critical thinking here)?

What channels of promotion are they using?

What channels of distribution (where they sell their products) are they using?

What are the key (major) differentiating factors (what makes them different) between the competitors' products and West Paw's products?

How important a factor does "Price" appear to be in terms of competitive positioning and branding (premium brand pricing? generic brand pricing?)?

Are there any barriers (items that would inhibit competitors) that would make it difficult for new competitors to enter and/or compete in this segment/space?

What are the strengths? What are the weaknesses? What are opportunities for West Paw to expand its market?

Reference no: EM132368281

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