Reference no: EM132223894
1. Under the dimensions of observation, what is meant by event?
a. the product or service being observed
b. a particular span of time
c. a set of related activities that people carry out
d. the physical things that are present
2. According to the authors of Designing for Growth, what question encourages you to imagine all of the possibilities without regard to the reality of the ideas?
a. What wows?
b. What works?
c. What if?
d. What is?
3. How does IDEO look at the design thinking process?
a. It occurs in overlapping phases.
b. It follows a predictive approach.
c. It requires a series of successive steps.
d. It is a circular process with no specific start or end.
4. According to the authors of Designing for Growth, what question focuses on making decisions about what the customer really wants?.
a. What if?
b. What wows?
c. What is?
d. What works?
5. What is the golden rule of interviewing?
a. Consistently ask the questions as written.
b. Keep focused on the questions you need to ask.
c. Actively listen to the other person.
d. Try to use “yes” and “no” answers for easier recording and clarity.
6. In the context of design thinking, what is meant by inspiration?
a. the problem or opportunity that starts the search for a solution
b. a motivation or promise of reward
c. an emotional moment that stirs creativity
d. an idea for a product, service, or solution
7. Which of the following is NOT considered a requirement in IDEO’s brainstorming?
a. Stay focused on the topic.
b. Eliminate ideas that will not work.
c. Encourage wild ideas.
d. Hold back judgement.
8. Needs we have but don’t know we have are called ______.
a. unknown needs
b. latent needs
c. pre-formed needs
d. sleeping needs
10. What do the authors mean when they refer to “peel the onion”?
a. Ask leading questions to guide the interviewee.
b. Start with questions you think people will want to answer most.
c. Ask questions slowly and take your time.
d. Keep asking questions until you understand the core root of the problem.
11. In the chapter’s “Entrepreneurship in Action” case study, what source did Haupt and Alstin enlist to design the new safety product?
a. their college professors
b. professional cyclists
c. helmet manufacturers
d. safety engineers
12. Generating and developing new ideas based on observations gained during the inspiration process is called which of the following?
a. ideation
b. generation
c. brainstorming
d. inspiration
13. The text defines design thinking as:
a. a process used to determine financial risk and cost projections
b. a process used to improve strategic thinking and analytical thinking
c. a process used to solve complex problems and navigate uncertain environments
d. a process used to enhance aesthetics in product design
14. What is the best description of convergent thinking?
a. a voting process that chooses the best ideas
b. a way of identifying which ideas have the best chance of success
c. an abstract thinking process used in creative thinking
d. a process that helps people think in the same way
15. Under the dimensions of observation, what is meant by space?
a. the physical place or places
b. the emotions felt and repressed
c. the amount of time it takes
d. the physical things that are present
16. Under the dimensions of observation, what is meant by event?
a. the product or service being observed
b. a particular span of time
c. a set of related activities that people carry out
d. the physical things that are present
17. According to the authors of Designing for Growth, what question encourages you to imagine all of the possibilities without regard to the reality of the ideas?
a. What wows?
b. What works?
c. What if?
d.What is?
18. How does IDEO look at the design thinking process?
a. It occurs in overlapping phases.
b. It follows a predictive approach.
c. It requires a series of successive steps.
d. It is a circular process with no specific start or end.
19. According to the authors of Designing for Growth, what question focuses on making decisions about what the customer really wants?.
a. What if?
b. What wows?
c. What is?
d. What works?
20. What is the golden rule of interviewing?
a. Consistently ask the questions as written.
b. Keep focused on the questions you need to ask.
c. Actively listen to the other person.
d. Try to use “yes” and “no” answers for easier recording and clarity.
21. In the context of design thinking, what is meant by inspiration?
a. the problem or opportunity that starts the search for a solution
b. a motivation or promise of reward
c. an emotional moment that stirs creativity
d. an idea for a product, service, or solution
22. Which of the following is NOT considered a requirement in IDEO’s brainstorming?
a. Stay focused on the topic.
b. Eliminate ideas that will not work.
c. Encourage wild ideas.
d. Hold back judgement.
23. Needs we have but don’t know we have are called ______.
a. unknown needs
b. latent needs
c. pre-formed needs
d. sleeping needs
24. What do the authors mean when they refer to “peel the onion”?
a. Ask leading questions to guide the interviewee.
b. Start with questions you think people will want to answer most.
c. Ask questions slowly and take your time.
d. Keep asking questions until you understand the core root of the problem.
25. In the chapter’s “Entrepreneurship in Action” case study, what source did Haupt and Alstin enlist to design the new safety product?
a. their college professors
b. professional cyclists
c. helmet manufacturers
d. safety engineers
26. Generating and developing new ideas based on observations gained during the inspiration process is called which of the following?
a. ideation
b. generation
c. brainstorming
d. inspiration
27. The text defines design thinking as:
a. a process used to determine financial risk and cost projections
b. a process used to improve strategic thinking and analytical thinking
c. a process used to solve complex problems and navigate uncertain environments
d. a process used to enhance aesthetics in product design
28. What is the best description of convergent thinking?
a. a voting process that chooses the best ideas
b. a way of identifying which ideas have the best chance of success
c. an abstract thinking process used in creative thinking
d. a process that helps people think in the same way
29. Under the dimensions of observation, what is meant by space?
a. the physical place or places
b. the emotions felt and repressed
c. the amount of time it takes
d. the physical things that are present
30. The starting point of design thinking is which of the following?
a. Can it be done?
b. Will the idea make money?
c. What do people need?
d. How can this product or service be improved?