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What is the generic strategy of family smallgoods pty ltd

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Reference no: EM132760988

Problem 1. What is the generic strategy of Family Smallgoods Pty Ltd? Based on the generic strategy, is their approach to deal with a new competitor appropriate? Why or why not?

Problem 2. What should the target cost be if the management wish to match the competitor's price and maintain its existing markup?

Reference no: EM132760988

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