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What is the future growth potential of target market

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Reference no: EM133230899

Assignment:

RedBull

You need an explanation (in details) for each question (paragraph).

-What primary target market is your product positioned for and how large do you estimate the target market is? (Hint: You can select one of the Age group targets: Gen Z, Y, X, Baby Boomers, or Silent Generation or another segment of your choice. Justify/explain how you quantified the size of the market, ie., what method did you use to .do / how did you estimate the market size?

-What is the future growth potential of this target market?

-How does the marketer reach this target market? What elements of the marketing mix does he/she use?

- Now "reposition" this product to another market segment to increase growth. State the segment you will reposition to. To answer this question, include responses to the following three questions:

a. How will you reposition this product to this new market segment?

b. What changes will you make (if any) in the marketing mix choices to increase sales?

c. What key factors will be required to make this repositioning a success?

Reference no: EM133230899

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