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Problem 1: In order to better anticipate customer needs, Crunchie Cereals Inc. sent its product and marketing teams to visit the homes of those U.S. families that regularly used its products. Based on the data gathered from analyzing consumer behavior, the product managers concluded that office-going customers would like to have their cereal on the go. Keeping this in mind, Crunchie Cereals came up with a new "Crunch-on-the-go" portable package. Identify the methodology used to gather information regarding customer needs in this scenario.
Option 1: Focus groups
Option 2: Observation
Option 3: Scenario analysis
Option 4: Screening
Problem 2: PepsiCo is looking to develop a new beverage. What is the first phase they should embark upon in developing this new beverage?
Option 1: Concept ideation and generation
Option 2: Opportunity identification and selection
Option 3: Project evaluation
Option 4: Product development
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