What is the first opportunity that should be addressed

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Question: If the STAR report for your hotel states the following (see below bullets), what is the first opportunity that should be addressed (occupancy or ADR) and why?

Occupancy Index: 150%

ADR Index: 100%

Please share 2-3 ways that each discipline, sales and marketing, contribute to the overall balanced scorecard (guest satisfaction, associate satisfaction and/or profitability). Please provide an example to illustrate.

Reference no: EM133298787

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