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What is the firm market share variance

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Gourmet Aroma Coffee House has an exclusive contract with Columbia exporters. Two brands of gourmet coffee are imported, Morning Thunder (MT) and Evening Tender (ET). The total market was estimated to be 80,000 pounds at the time of budget. The actual total market for the year is 75,000 pounds.

Problem 1: What is the firm's market share variance

Reference no: EM132999915

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