Reference no: EM133401931
In groups of 4-5 people, select a hospitality or tourism company that you will use and analyse for the remainder of the group projects throughout the semester. This is the first of 3 group project reports and will provide the basis for your future projects.
The questions listed below should be considered prompts, not an exhaustive list, and are designed to help you with the completion of your report. Include any additional information that you think will add value to your report. You must demonstrate a high level of thinking and analysis, clarity of thought and overall organization and professionalism.
Research the current offering or products of this firm and indicate how they provide value to their customers
What is their current mission statement?
Based on your company research, analyze the information and comment on what you perceive to be the firm's current strategy or strategies and explain your reasoning.
What is the firm's current market positioning?
Give an overview of the company's competitive environment.