What is the expected roi and expected payback

Assignment Help Marketing Management
Reference no: EM132452409

Individual Case Report (HBR: GST Inc.) There is a strict upper limit of six double-spaced pages of text (assuming 12-point font size and one inch margins). If you submit a lengthier write-up, it will likely be counted against you.

  • The assignment involves an analysis of GST Inc project to consolidate their data mart. Outline the main issues of the case and layout the specifics. Once you define the problem, provide recommendations of what you would recommend GST Inc should do in relation to a CRM investment.
  • You are a member of the Business Impact Modeling team at Teradata. Analyze the project and calculate the ROI and payback period for the analytical CRM investment. Then, based upon your thorough analysis, help Davis make a recommendation to GST's executive management.

In preparing your write-up, consider the following questions:

Question 1. What cash-outflow investment is required to initiate the proposed acquisition program?

Question 2. What sort of monthly cash flows should GST expect to realize from the new program?

Question 3. What is the expected ROI? Expected payback?

Question 4. How does the team's decision to utilize a three-year horizon affect the ROI? Payback?

Question 5. How should the team incorporate its discussion of the data reliability into the Business Impact Assessment?

Question 6. Why might using a higher hurdle rate for risky investment be a good idea? Why might it be a bad idea?

Question 7. Should Kolks and Johnson adopt Teradata's proposed acquisition solution?

Question 8. Create a 1 page dashboard with various charts Please be sure to add the dashboard to Sakai as well.

Reference no: EM132452409

Questions Cloud

Calculate the total product cost for last week : Slapshot Company makes ice hockey sticks. Last week, direct materials costing $26,000, Calculate the total product cost for last week
What is the quick ratio : Inventory of $28,700, and Prepaid Expenses totaling $7,200. Total Current Liabilities are $48,800 and Total Assets are $195,500. What is the quick ratio
Discuss issues in fashion merchandising : What are the issues to be considered in ethical manufacturing? How can a company balance the need for competitive prices with paying factory workers living wage
Calculate total variable labor cost for the coming year : Assume that this information was used to construct the following formula for monthly labor cost. Calculate total variable labor cost for the coming year
What is the expected roi and expected payback : How should the team incorporate its discussion of the data reliability into the Business Impact Assessment?What is the expected ROI
Discuss an integrated marketing campaign : What key message is the company trying to communicate? (Remember, the message includes not only what the words say but also the underlying message!)
Calculate the cost of goods sold under variable costing : During the most recent year, Calculate the cost of goods sold under variable costing. Prepare an income statement using variable costing
Interdependencie between marketing and other functional area : Excluding cover page, abstract, and references) on the relationships and interdependencies between marketing and other functional areas. APA methodology apply
Explain the idea of analytic philosophy in contrast : Compare and contrast various views of Hinduism, Buddhism, and Taoism. Explain the connection between theTao, Ying, and Yang.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd