What is the expected pro?t for each targeted advertisement

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Question 1: Suppose that you are given a fixed budget of $50,000 to email targeted ads for the bottle warmer and that you decide to set your models to a modestly conservative 60% probability threshold. What is the expected pro?t for each targeted advertisement sent when using a decision tree and when using a logistic regression subject to the budget constraint?

Question 2: Based on your calculations, which model yields a greater expected profit, and would you recommend Baby&Me send targeted ads?

Reference no: EM133487183

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