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A company is considering three alternative e-commerce providers to sell a new product online. The cost structures (cost variable based on units sold plus a fixed retainer) for the three providers are shown as follows. The selling price is unaffected by the choice of provider.
Dedicated e-commerce provider: $0.60x + $20,000Semi-dedicated e-commerce provider: $0.40x + $50,000Shared e-commerce provider: $0.20x + $120,000
The demand for units of the new product is described by the following probability distribution.
Demand Probability200,000 0.4300,000 0.3400,000 0.2500,000 0.1
Problem 1: Ignoring the time value of money, what is the expected cost of using the shared e-commerce provider?
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