Reference no: EM133381431
Assignment:
You have just been hired as the director of strategic planning for a health plan that insures 30% of the residents in a metropolitan area that serves 500,000. Most of these insured by this health plan are employed by large companies in the metropolitan area, and these companies pay for their employees' health insurance. The health plan leaders and the employers both recognized that their business model depends on their success in addressing behavioral risk factors that play a critical role in the prevention and management of chronic diseases, the containment of health care costs, and the enhancement of employee productivity.
In your new role, you are asked to create a comprehensive plan for address these behavioral risk factors- by improving both the clinical care provided and the plan's community-based efforts. Specifically, you want to develop strategies to reduce the levels of tobacco use, unhealthy diet. In constructing your plan, consider the following questions:
1. What mix of interventions would you need to consider that might change enrollees behavior, provider behavior, and community polices and nvironments to maximize the cost effectiveness of this plan?
2. What is the evidence that these interventions would work?
3. What would be the implementation challenges of the plan?