What is the ethical dilemma or issue

Assignment Help Marketing Management
Reference no: EM131850875

Question: Scenario 1 : Wholesome Hamburger Company

Suppose you work for the Wholesome Hamburger Company that owns a 100 fast food restaurants in California. There is a big drought and people are being told to use less water.

You know that it takes:

1,800 gallons of water to produce one pound of beef,

12 gallons of water to produce a head of lettuce,

2 gallons for one walnut, and

468 gallons of water to produce a pound of chicken.

You discuss this with the executives in your firm and they tell you that the way water is allocated by government, the company does not incur any additional expense: water will remain very cheap for business. The head of the company is soliciting ideas for its strategic plan for the future.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

Scenario 2 : Chicken International Group

You are the CEO of a chicken-processing company. The Vice President of marketing informs you that if you label your chicken as "free range" you can charge 20% more and greatly improve profit margins.

You find out that all that needs to be done to legally use the term "free range" is to open the door to the hen house for 5 minutes a day. This provides the chickens with access to the outdoors when, in fact, very few chickens will wander out when the door is open for 5 minutes. Moreover, the term "free range" may be used regardless of space per chicken, number of chickens, or amount of time spent outside.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

include the scenario description. Just include the title such as Scenario 1 etc.

The question is not included in the word count, but you should still include it.

50 word minimum per question. 500 word minimum per scenario.

You must answer both scenarios and write a short paper of approximately 1,000 words.

Reference no: EM131850875

Questions Cloud

Into what ethics traps did these jp morgan employees fall : Into what ethics traps did these JP Morgan employees fall? What options did the executives and traders have for dealing with this wrongdoing?
What is the present value of second option : If you take the first option, $6,900 per month for three years, what is the present value? What is the present value of the second option?
Labor and capital and the productivity : The variables used to measure the economic growth is the labor and capital and the productivity. The amount of labor is measured
Members of the federal reserve system : A bank that is charter from a state government is called a state bank. They are required to obtain FDIC insurance
What is the ethical dilemma or issue : You discuss this with the executives in your firm and they tell you that the way water is allocated by government, the company does not incur any additional.
Considering outsourcing its accounts receivable function : Cal's Carpentry is considering outsourcing its accounts receivable function. what variable cost from SBARG would make Cal indifferent to the two options?
Law of marginal returns or the law of increasing costs : An important law in economics is the "law of marginal returns or the law of increasing costs". Discuss in terms of studying this topic, how one might
Would you invest your financial capital in the selected firm : Would you invest your financial capital in the selected firm as a shareholder?Would you invest your human and intellectual capital in the firm as an employee?
What patterns can be observed across the given countries : What patterns can be observed across these countries? What do users like most about higher connection speeds and how does it improve their lives?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd