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10/10 is a private company in Qatar. It has been selected by the Ministry of Economy and Commerce to independently collect customers' feedback about their shopping experiences in malls around Qatar. Customers are promised that their data will remain classified as sensitive and it will not be shared with any other party. Ahmed works at 10/10 and his role is to format and to report the collected data to his manager (Sami). One day Ahmed discovered by chance that Sami is secretly selling some of the customers' data to his friend, the owner of a mall in Qatar. 1. What is the ethical dilemma presented in this case? 2. What are the possible options that are available for Ahmed? And what are the factors that might affect his decision? 3. Who are the stakeholders and what could be their viewpoints? 4. What should Ahmed do? And how can he do it?
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